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Hall of Flowers
With SuperMoreBetter

Art Direction
Brand Design

Brand Guidelines
The challenge was to develop a branding system for HOF's seasonal Cannabis event series that could adapt and evolve from season to season. With HOF's immersive and playful event experience as a foundation, there was an opportunity to create a flexible identity that seamlessly integrated with each event.

Our solution centered around the creation of the "Hall" logo mark, designed to stand out amidst the visually crowded trade show landscape. This logo mark served as the cornerstone of the HOF identity, offering simplicity and iconography that could withstand customization while retaining its iconic appeal.

The resulting branding system is highly adaptable, allowing for extensive customization while maintaining a cohesive and recognizable aesthetic. This flexibility ensures that the HOF identity can evolve alongside each season's unique themes and experiences.

© Tyler Alexander 2024