Nike Chicago Marathon
With SuperMoreBetter
2019
Contribution:
Art Direction
Graphic Design
Deliverables:
Spatial Design
With SuperMoreBetter
2019
Contribution:
Art Direction
Graphic Design
Deliverables:
Spatial Design
The challenge was to infuse energy and excitement into the Nike Chicago Marathon experience through a dynamic graphic system and interactive elements. With the opportunity to collaborate closely with Nike and buildout partners, we aimed to create impactful moments for all attendees.
Our solution centered around a collage-inspired graphic system that embodies speed and movement, seamlessly integrating with interactive elements throughout the space. One standout feature was the infinite digital clock, making a bold statement and serving as a captivating photo opportunity upon entry. Additionally, a time-based interactive sticker wall allowed runners to share their desired marathon times, building anticipation over the course of the weekend. Finally, a dedicated photo moment offered runners the chance to capture a pose with the marathon route as a backdrop.
The result was a cohesive and immersive experience that elevated the energy of the Nike Chicago Marathon and engaged participants at every turn.
Our solution centered around a collage-inspired graphic system that embodies speed and movement, seamlessly integrating with interactive elements throughout the space. One standout feature was the infinite digital clock, making a bold statement and serving as a captivating photo opportunity upon entry. Additionally, a time-based interactive sticker wall allowed runners to share their desired marathon times, building anticipation over the course of the weekend. Finally, a dedicated photo moment offered runners the chance to capture a pose with the marathon route as a backdrop.
The result was a cohesive and immersive experience that elevated the energy of the Nike Chicago Marathon and engaged participants at every turn.
