Nike Chicago Marathon
With SuperMoreBetter
2019
Contribution:
Art Direction
Graphic Design
Deliverables:
Spatial Design
With SuperMoreBetter
2019
Contribution:
Art Direction
Graphic Design
Deliverables:
Spatial Design
The challenge was to infuse energy and excitement into the Nike Chicago Marathon experience through a dynamic graphic system and interactive elements. With the opportunity to collaborate closely with Nike and buildout partners, we aimed to create impactful moments for all attendees.
Our solution centered around a collage-inspired graphic system that embodies speed and movement, seamlessly integrating with interactive elements throughout the space. One standout feature was the infinite digital clock, making a bold statement and serving as a captivating photo opportunity upon entry. Additionally, a time-based interactive sticker wall allowed runners to share their desired marathon times, building anticipation over the course of the weekend. Finally, a dedicated photo moment offered runners the chance to capture a pose with the marathon route as a backdrop.
The result was a cohesive and immersive experience that elevated the energy of the Nike Chicago Marathon and engaged participants at every turn.
Our solution centered around a collage-inspired graphic system that embodies speed and movement, seamlessly integrating with interactive elements throughout the space. One standout feature was the infinite digital clock, making a bold statement and serving as a captivating photo opportunity upon entry. Additionally, a time-based interactive sticker wall allowed runners to share their desired marathon times, building anticipation over the course of the weekend. Finally, a dedicated photo moment offered runners the chance to capture a pose with the marathon route as a backdrop.
The result was a cohesive and immersive experience that elevated the energy of the Nike Chicago Marathon and engaged participants at every turn.
Nike Holiday Just Do It
With SuperMoreBetter
2018
Contribution:
Art Direction
Graphic Design
Deliverables: Campaign
Spatial Design
With SuperMoreBetter
2018
Contribution:
Art Direction
Graphic Design
Deliverables: Campaign
Spatial Design
The challenge for the Nike Holiday JDI 2018 campaign was to evolve the successful systems created for previous campaigns, such as the Chicago Marathon and Summer JDI, for the holiday edition of Just Do It. Building upon the energetic and detail-rich visual language established by these systems presented a key opportunity.
Our solution involved the creation of a dynamic 2D taping system that seamlessly extended across all product categories and featured multiple athletes. This system effectively conveyed product details, sport information, athlete profiles, and campaign messaging alongside captivating and moody photography. The incorporation of this 2D system into a 3D space transformed the Nike Soho store, enveloping every surface in the immersive holiday campaign experience.
This approach ensured continuity with previous campaigns while infusing the holiday edition of Just Do It with fresh energy and excitement, engaging consumers across multiple touchpoints.
Our solution involved the creation of a dynamic 2D taping system that seamlessly extended across all product categories and featured multiple athletes. This system effectively conveyed product details, sport information, athlete profiles, and campaign messaging alongside captivating and moody photography. The incorporation of this 2D system into a 3D space transformed the Nike Soho store, enveloping every surface in the immersive holiday campaign experience.
This approach ensured continuity with previous campaigns while infusing the holiday edition of Just Do It with fresh energy and excitement, engaging consumers across multiple touchpoints.
