Adrenochrome Energy
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
In launching Adrenochrome Energy, the challenge was to channel the bombastic energy of early 2000s energy drink advertising in a modernized way.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
![](https://freight.cargo.site/t/original/i/c6ed267a6f1368805fcf6921222d2fe2eb1259f1defb311af66ca298547b8277/adrenochrome_2.gif)
![](https://freight.cargo.site/t/original/i/54df22e7d07c3fd9b34f55f51210329d0d83710121c3877c0fcd4372585602a8/TylerAlexander_Adnreochrome1.png)
![](https://freight.cargo.site/t/original/i/a82a470659135a5ef5b8a3a52470fab8219d0be84053fe97166e24bda85cae38/TylerAlexander_Adnreochrome3.png)
![](https://freight.cargo.site/t/original/i/f8a6279d7a738e14b4c3364b2d970231060b910acc7ffa5b0f0679ac0373e8fd/TylerAlexander_Adnreochrome2.png)
![](https://freight.cargo.site/t/original/i/655114e4df078152d9562f883421da1dab8e96ffa7693199460b0a6f31d7037d/adrenochrome_4.gif)