Oakley Prizm
With Kamp Grizzly
2023
Contribution:
Art Direction
Design Direction
Deliverables:
Campaign
Brand Video
With Kamp Grizzly
2023
Contribution:
Art Direction
Design Direction
Deliverables:
Campaign
Brand Video
The challenge with Oakley Prizm was to reintroduce its cutting-edge, technically advanced lens technology in a way that resonated with both unprofessional athletes and regular people. The opportunity lay in showcasing Prizm's unparalleled performance—once experienced, its advantage becomes unmistakably clear.
Our solution involved crafting an engaging 360-degree campaign that married irreverent messaging with captivating product photography. By featuring astonished athletes experiencing the transformative power of Prizm firsthand, we aimed to convey its awe-inspiring benefits to viewers.
Central to our approach was the "line of sight" visual treatment, which directly communicated Prizm's advantages in a clear and impactful manner. This visual motif extended across action photography and video, creating a cohesive narrative that underscored Prizm's superiority.
Our solution involved crafting an engaging 360-degree campaign that married irreverent messaging with captivating product photography. By featuring astonished athletes experiencing the transformative power of Prizm firsthand, we aimed to convey its awe-inspiring benefits to viewers.
Central to our approach was the "line of sight" visual treatment, which directly communicated Prizm's advantages in a clear and impactful manner. This visual motif extended across action photography and video, creating a cohesive narrative that underscored Prizm's superiority.
Adrenochrome Energy
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
In launching Adrenochrome Energy, the challenge was to channel the bombastic energy of early 2000s energy drink advertising in a modernized way.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
Coachella
“Listen Closely”
With Kamp Grizzly
2022
Contribution:
Art Direction
Deliverables:
Brand Video
“Listen Closely”
With Kamp Grizzly
2022
Contribution:
Art Direction
Deliverables:
Brand Video
The challenge was to reignite excitement for Coachella's return to Indio, California, after two consecutive years of cancellation due to Covid-19. Amidst this hardship, an opportunity emerged—the iconic structures and natural vistas of the Empire Polo Club hold profound significance for anyone who has experienced the festival firsthand.
Our solution centered on capturing the essence of Coachella's vibrant energy and unique atmosphere. Shot on-site at the Empire Polo Club, our teaser video transforms the grounds into a pulsating, psychedelic landscape, evoking the festival's eclectic spirit and infectious enthusiasm.
This immersive visual journey serves as an invitation for festival-goers to return to the transformative experience of Coachella, reigniting anticipation and excitement for its long-awaited comeback.
Our solution centered on capturing the essence of Coachella's vibrant energy and unique atmosphere. Shot on-site at the Empire Polo Club, our teaser video transforms the grounds into a pulsating, psychedelic landscape, evoking the festival's eclectic spirit and infectious enthusiasm.
This immersive visual journey serves as an invitation for festival-goers to return to the transformative experience of Coachella, reigniting anticipation and excitement for its long-awaited comeback.
