Adrenochrome Energy
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
With Riley Hoke
2023
3D by Brandon Braun
Photography by Cecilia Poupon, Dylan Nelson
Contribution:
Art Direction
Brand Design
Energy Drink Development
Deliverables:
Campaign
Brand Video
Packaging Design
In launching Adrenochrome Energy, the challenge was to channel the bombastic energy of early 2000s energy drink advertising in a modernized way.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
The opportunity arose from the freedom to craft not just the brand's messaging, but also its flavor, coloring, and overall experience.
Adrenochrome Energy—a blood-red, kiwi-strawberry flavored energy drink that embraces an appropriately extreme, blood-themed approach.
We juxtaposed sterile, medical-inspired brand elements with gory macro fruit photography to evoke a sense of vampiric luxury.
